The product
Navimow is Segway's robotic mower line — wire-free, AI-guided navigation and turf-safe cutting, in 40+ countries.
Pick your angle
Don't just aim for a hook. By the end of your video, your audience should actually understand what the is and what it can do. Pick whichever narrative fits your content style — or blend a few.
Three questions, and we'll shape the brief around your video.
What are you making?
What's driving the story?
Is this your first robot mower?
What to say
A reference for accuracy — you don't need to cover every line, just enough to represent the product fairly.
| Feature | Technical spec | Talking point — what to actually say |
|---|
Model specs
The shot list
How you approach the video is up to you. If your format doesn't naturally include on-camera mowing footage — a talking-head video sharing your honest experience, say — that's completely fine.
Tell us your plan before you film
The only thing we ask: send over your planned approach before you start shooting, so we're aligned on what to expect. One line is enough.
Aim for strong product visibility and cover most of the key selling points above.
Include the most critical selling points relevant to your content, with reasonable product visibility.
Rules of the road
Two of these have a process attached — competitor mentions and Instagram co-posting. Everything else is a straight yes or no.
- No profanity or offensive language — background music counts.
- No other brands, logos, or products on screen — livestreams excepted.
- Naming, showing, or side-by-side testing a competitor needs pre-approval. See below.
Comparing us to another brand? 3 business days.
Send a one-line description of the comparison you're planning at least 3 business days before filming, and we'll confirm or flag concerns within 1 business day. Email [email protected].
You don't need approval for general statements like "compared to other robot mowers I've tested" — as long as you're not naming or showing a competitor brand.
Instagram posts must be co-posted with us
If your collab includes Instagram, the post has to go up as a Collab with @segwaynavimow. Both accounts confirm it in-app before it goes live, and it shows under both profiles. Happy to walk you through it if you haven't done this before.
Usage rights & whitelisting
Navimow may reshare your content — repost, retweet, feature on our channels — with credit to you, for as long as the content stays live on your account.
Whether Navimow may run your content as paid social through your handle — and for how long, and whether that's covered by your fee or paid separately — is set in your contract. If it isn't spelled out there, ask before you post.
You keep ownership of your content. Our usage rights are limited to the terms above — no resale, no third-party licensing, no use outside the Navimow brand.
If you delete the original post, let us know at [email protected] so we can pull any reshared or boosted versions too.
Pre-flight check
Tick these off as you go. Nothing is stored or sent anywhere — it's just here so you don't have to hold it all in your head.
Optional — feel free to write it in your own words. Swap the bracket for the current offer or link.
@segwaynavimow · #NavimowPartner
Your title has to include the word "Navimow", and the platform's own branded-content tool needs switching on — the caption disclosure alone isn't enough.
Assets & links
Product graphics are per-model and switch with your selection up top. The brand folder and affiliate signup are the same for everyone.