- Real-world mowing on terrain your model is actually built for
- X4a large or challenging yard
- i2 AWDslope, roots, uneven ground
- i215obstacles, tight spaces, or low light
- Efficiency, stability, and cut quality demonstrated
- Your honest take and key benefits
- Who you'd recommend your model for
First collab? Five steps.
Everything else here is reference — open it when you need it.
Segway-Ninebot's robotic mower brand, building the machines that mow without wires.
Founded in 2021 under Segway-Ninebot. In 2022 the H Series became the world's first robotic mower to run on RTK positioning — no perimeter wire. The 2026 X4 Series is the first four-wheel-drive Navimow.
World's No. 1 wire-free robotic mower brand, two years running (Euromonitor International, 2026).
Campaigns
What's running this month — or that nothing is. Only the items marked Non-negotiable have to appear in your post exactly; the rest is context.
Campaign details go up a month ahead, so you always have time to plan the shoot.
Your product brief
Pick the model you're working with. This is the same document Cassie edits, so it's never out of date. Download it as a PDF if you'd rather print it.
Something wrong with the machine? Send the serial number first — it starts with SN, and you’ll find it in the app or on the underside of the mower. Template
Without the SN the product team can’t look anything up, and it costs a round trip before they even start. Give the date and time as MM/DD HH:MM — not “last week.”
SN:
Model:
What happened:
When it started (MM/DD HH:MM):
Error code, if any:
How to say itOpen
Pick your angle
A strong hook gets them in — what we care about is that they understand the machine by the end. Pick whichever of these fits how you already make things, or blend a couple.
Set it up
Open with the question the video is going to answer. Can it actually handle that hill? Is setup really that quick?
Show it
Put that question on camera. Whatever you said you'd find out, the audience needs to watch you finding it out.
Land it
Close on what you actually think. A verdict, not a recap.
The switch
MoreWhy you stopped doing it yourself.
The Saturdays it ate, the heat, a back that's done with slopes. Whatever the reason, it tends to land better in your words than in ours.
First setup
MoreUnboxing through to the first complete mow.
Especially good if you've never used a robot mower — the learning curve is where the interest is.
Put it to the test
MoreA performance run, a stress test, or a maintenance walkthrough.
Point it at the worst corner of the yard. These work best when it's clear what you set out to find and what actually happened.
Living with it
MoreYour take after a few weeks or months rather than on day one.
What you stopped thinking about, and what still gets on your nerves.
Where it fits
MoreAn honest read on what it replaces — and what it doesn't.
Including the jobs you still do by hand. Usually the angle that earns the most trust.
Yard tour
MoreBuilt around your property rather than the product.
What your yard throws at it, and how it coped.
Ground rules
These apply to every Navimow collab regardless of which model you have. Your product brief covers the model-specific parts — specs, selling points, hashtags.
What to include, by platform
Suggested structures, not a checklist. If your format doesn't naturally include on-camera mowing footage — a talking-head video sharing your honest experience, say — that's completely fine. The only thing we ask: tell us your planned approach before you start filming.
- Natural placement in your usual format — the segment has to connect to what the video is actually about, not sit there as an unrelated ad read.
- Placementbeginning or middle of the video only — not the end
- 1–2 key features that best fit your content style
- Short visual cutaways of mowing / movement
- A line on what you actually think of it
- Strong opening hook
- Quick demo — movement, cut, stability
- One clear takeaway: efficiency, ease, or performance
- A line on what you actually think of it
Always include · off limits
- FTC disclosure (e.g. #NavimowPartner)
- The platform's branded content tools switched on
- Royalty-free music only
- Clear voiceover or captions
- Pin the first comment with campaign messaging + your link
- Campaign links and info in the description
- Tag our account for that platform
- Required hashtags
- "Navimow" in the title
- If this is your first robot mower: any feature you call out as excellent — zero-turn, slope-climbing, app setup, anything — has to be shown on screen, not just described
Integration videos: the selling points most relevant to your content, reasonable visibility.
- No profanity or offensive language — background music counts.
- No other brands, logos, or products on screen — livestreams excepted.
- Naming, showing, or side-by-side testing a competitor needs pre-approval. See below.
Comparing us to another brand? 3 business days.
How
Send a one-line description of the comparison you're planning at least 3 business days before filming, and we'll confirm or flag concerns within 1 business day. Email [email protected].
You don't need approval for general statements like "compared to other robot mowers I've tested" — as long as you're not naming or showing a competitor brand.
Instagram posts must be co-posted with us
How
If your collab includes Instagram, the post has to go up as a Collab with @navimow. Both accounts confirm it in-app before it goes live, and it shows under both profiles. Happy to walk you through it if you haven't done this before.
Usage rights & whitelisting
Organic use · Paid use · Ownership · TakedownRead
Navimow may reshare your content — repost, retweet, feature on our channels — with credit to you, for as long as the content stays live on your account.
Whether Navimow may run your content as paid social through your handle — and for how long, and whether that's covered by your fee or paid separately — is set in your contract. If it isn't spelled out there, ask before you post.
You keep ownership of your content. Our usage rights are limited to the terms above — no resale, no third-party licensing, no use outside the Navimow brand.
If you delete the original post, let us know at [email protected] so we can pull any reshared or boosted versions too.
Creator spotlight
Collabs that landed. Worth a watch before you plan yours — click through, the range speaks for itself.
Assets
Logos, pre-approved footage, and account links. Everything opens in Google Drive — download what you need, no request required.